‘The essence of luxury remains unchanged. However, it is influenced by and influences the social, economic and cultural development of societies,’ explains Mónica Seabra-Mendes, director of the executive course in Luxury Management at Católica Porto Business School. Lipovetsky was chosen because of the themes to which he dedicated his life, ‘apparently marginal, but of great importance.’ For Mónica Seabra-Mendes, it is essential to listen to someone who has studied, for example, ‘hypermodernism, hyperconsumerism, fashion, luxury, authenticity, the society of seduction and the aestheticisation of the world.’ In his opinion, these are relevant and sensitive issues, not only in economic terms, but also in terms of how they may influence the future of the human species.

Participation in the conference ‘The Challenges of Neo-Luxury’ is free, but registration is required. The entire talk will take place in French, but simultaneous translation devices will be available.